What else do you need if you have a great product to sell, skilled staff, a market that demands what you offer, and a slick web presence?
All those things are essential. However, to succeed on the web, you need to pay attention to how customers are attracted to your website, how they are enticed to learn more about your products, and, eventually, how they can be persuaded to make a purchase.
That’s where inbound marketing comes in handy. Inbound marketing is a specialist field that optimises commercial websites to attract as many customers as possible.
With technical wizardry, tailored content, and marketing savvy, inbound marketing professionals can benefit manufacturing firms in the B2B marketplace.
The building blocks for a successful inbound marketing strategy
Content is the basis for any effective online marketing strategy – whether you are selling components for air conditioning units or consulting services for dog grooming firms.
However, building up the right portfolio of postings is not a simple matter. Inbound marketing professionals can create the right blend of social media sites, blog postings, e-mail briefings and video content. Marketing experts can ensure your website has a high search engine rank.
This means B2B clients automatically visit your website when they browse for products—a key first step in the purchasing process. Search engine algorithms are becoming more sophisticated every month, so content needs to be well-written, informative, and keyword-rich to be effective—a tough balancing act.
Inbound marketing experts have the writing skills and technical ability to satisfy the demands of clients and search engine algorithms alike.
Nurture relationships with a solid marketing system
Businesses thrive if they can create long-lasting relationships with key clients. With a base of clients who know your brand and are willing to make repeat purchases, businesses can secure a strong position in their market niche.
Inbound marketing focuses on Customer Relationship Management (CRM) at all process stages. First, lead nurturing is critical. By setting up the right SEO strategy and raising visibility on social media sites and trade publications, clients can be encouraged to visit and learn about your services before seeing your website.
When clients enter your site, a well-designed ‘sales funnel’ can persuade them to sign up for regular e-mail updates. A solid blog will encourage them to visit your site regularly, while a well-presented catalogue shows off your product range. The result is increased sales and an engaged, loyal customer base.
Finally, inbound marketing can help retain customers. Different messaging strategies can be applied to each segment of your customer base. Instead of spamming customers with detailed and poorly produced messages, inbound marketers can create attractive content that attracts repeat purchases instead of alienating customers.
Add these factors together, and it’s clear that Flowbird's inbound marketing services are valuable tools for all UK-based service companies.