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The Many Virtues of Inbound Marketing

Should you convert your sales focus to inbound marketing?

That’s the killer question that saw the rise in inbound marketing and customer relationship management.

At Flowbird, we love leading companies to success through inbound marketing. Despite being a relatively young concept, it’s full of innovative ideas and strategies that are replacing old-fashioned marketing techniques.

Inbound marketing has a simple aim: to capture sales leads through innovative yet unobtrusive methods.

Sounds simple – right?

In reality, creating sales funnels and systems that will ignite interest in your leads and lead them to close requires an expert's eye.

If your customer base is responding to inbound marketing, it’s time to change. By focusing on their online behaviours, you can draw in new leads through various platforms, including search engines, landing pages, social media, and emails.

Connect with these potential leads by focusing on their interests: offer content such as downloads, infographics and blog posts. Such cues and information will generate and engage leads, instilling an interest in doing business with you.

Inbound marketing is not about blindly throwing advertisements into the cybersphere or selling them to media outlets. Instead, it’s about using data on your website visitors to determine which are likely to become repeat customers.

Following this, you’ll need to design tailored marketing strategies for your different customer categories, turning your leads into sales gold.

The elements of an effective marketing strategy

Choosing the right system

Using the correct system is one of the most essential elements of your inbound marketing strategy. We prefer InfusionSoft, and it's the best fit for most of our clients. It lays the foundations for customer relationship management and sales funnel creation.

With the basics in place, the next step is to design sales funnels. These need to be tailored to your business and customers, appealing as dynamically as possible to the web users you’re trying to attract. Sales funnels encourage users to interact with your business through enticements that lead them to online forms.

The importance of content

Once you’ve established a connection, the responsibility falls on your content.

Effective content management requires the timely creation of engaging texts which subtly promote your business. The aim is to offer your leads interesting, helpful information – not just bombard them with complex sales and marketing.

Never stop working on your SEO

It is also vital to ensure that all pages are search-engine optimised to ensure optimal visibility on major search engines.

With inbound marketing, the job is never complete. To succeed, you must constantly audit and improve your SEO and inbound techniques. This ensures you always put your best foot forward when capturing your leads’ attention.

Customer relationship management is key

Last but not least, inbound marketing uses customer relationship management to introduce further ways of maintaining customer loyalty.

To best target and engage your customers, you’ll need to analyse their purchase trends. With this data at hand, you can continue to market to them with updates and promotions in ways that are most likely to interest them.

Additionally, you can ensure you are targeting those customers most likely to make repeat purchases.

From awareness to purchase, Flowbird can assist.

At Flowbird, we are experts in using the latest inbound marketing techniques.

Our packages include everything from blogs and CRM systems to SEO optimisation.

We can deliver strong revenue growth for small companies and larger enterprises, so it’s well worth exploring what inbound marketing can do for you.