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Jason Rainbird

Articles written by Jason Rainbird.

Insight

Inbound Marketing: Expectations vs. Reality

What is Inbound Marketing? Inbound marketing is a strategy for attracting customers to your business. It contrasts with traditional outbound marketing, which...

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Why Automation is Key in the 21st Century

As a business director, I always say that if something needs to be done three times or more, it needs to be automated. This is purely a matter of economics, and we...

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Customer Retention Strategies

4 Time-Proven Customer Retention Strategies

Your customer retention strategies should be your top priority as a business owner. Studies have shown that acquiring new customers costs around 5-7 times as much...

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Insight

6 Signs You Need Help With B2B Lead Generation

B2B lead generation is at the core of any business’s success There are some telltale signs that your business is struggling to recruit enough B2B leads to generate...

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Insight

6 Ways CRM Will Help Improve Your Sales Turnover

As a B2B business director, you must continually invest a lot to improve your company's sales turnover. A key part of achieving this is by satisfying your customers.

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