Platforms
HubSpot Certified Partner for UK teams
Flowbird has been a HubSpot Solution Partner since 2014. The badge says we know the platform; the data in your portal decides whether you can trust what it reports.
A HubSpot Certified Partner is an agency HubSpot has accredited to sell, implement and support its software. HubSpot now calls the programme the Solution Partner programme. Flowbird has been a HubSpot Solution Partner since 2014: a UK based team with more than 40 HubSpot projects delivered, from first audit to fully connected systems.
Partner status says a firm knows HubSpot. What decides whether your HubSpot is trustworthy is the data in it, which is why the first thing we ask for is the export rather than a tour of the portal.
What does HubSpot Certified Partner status tell you?
- The firm is accredited by HubSpot. HubSpot has approved it to sell, implement and support HubSpot, and its staff hold HubSpot Academy certifications.
- Certifications belong to people, not the firm. Partner status is the agency's; certifications are individual. Ask who will actually work in your portal, and what they hold.
- It is not a guarantee of fit. A partner earns from HubSpot, so ask whether they work in any other CRM and have ever told a client HubSpot was the wrong answer.
What should you ask a HubSpot partner before hiring one?
| Question | Why it matters | Flowbird's answer |
|---|---|---|
| Who works in our portal? | The badge is the firm's; the skill is the person's | Our UK team, not a subcontractor |
| What do you look at first? | A build on unprofiled data is a rebuild later | The export: properties, associations and lists |
| Do you work in any other CRM? | A HubSpot-only firm has one answer | Yes, we are a Pipedrive Partner too |
| How long have you been a partner? | Experience of HubSpot as it has changed | Since 2014 |
| Who owns the setup afterwards? | You should not need us to change a property | Your team, trained on the parts they touch |
How we run a HubSpot engagement
- Map how the business works. Processes, lifecycle stages, handovers and ownership, agreed with sales, marketing and service before anything is configured.
- Look at the export first. Duplicates, blank required fields and properties created without rules get repaired before anything is built on top of them.
- Build HubSpot around it. Properties, pipelines, associations and permissions designed around how you sell, rather than the default portal.
- Automate and connect. HubSpot workflows, and Make where they cannot reach, connecting finance, calling and the website to one record per customer.
- Train and hand over. Training on the parts each team actually touches, so you own HubSpot with us alongside rather than depending on us.
The services themselves - audit, design and implementation, migration, automation, integration, ongoing optimisation, coaching and retainers - are set out on HubSpot services, with the free HubSpot audit that starts most of them. Whether HubSpot is the right platform at all is on HubSpot.
What we will not do as your HubSpot partner
- Build workflows on data nobody has looked at
- Sell you HubSpot licences or hubs you do not need
- Recommend HubSpot where a smaller CRM would do the job
- Add a required property the team has not agreed to fill in
- Leave you with a portal only we know how to change
When is a HubSpot partner the right call?
A HubSpot partner is worth it when:
- you are moving to HubSpot and want it set up properly the first time
- you inherited a HubSpot portal nobody trusts
- marketing, sales and service need to work from the same record
- every leadership review starts with a spreadsheet export
- you want HubSpot connected to finance, calling and your website
It is not the right call when you only need a simple pipeline CRM (Pipedrive is often the better fit), when the sales process itself is undecided (discovery comes first), or when you only want licences, which HubSpot sells directly.
Common questions
Can you fix a HubSpot portal we already have?
Yes. Most of the work is re-implementation: profiling the data, merging duplicates, rebuilding lifecycle stages and properties, and retiring the workflows nobody trusts. It starts with a free 30-minute audit and a written report.
Do we have to buy HubSpot through you?
No. You can hold your HubSpot subscription directly. We are paid for the work, and we will tell you if a smaller hub or a different CRM would serve you better.
Talk to a HubSpot partner
Tell us what HubSpot is doing to you, or send us the export. Thirty minutes on the portal, then a written report with what to fix and in what order. Book your free HubSpot audit.