Revenue systems
What is a Revenue System?
A practical guide to how revenue moves through a business, and how CRM, process, data, reporting and automation connect into one operating structure.
Flowbird insights
Practical insights for clearer revenue systems
Guides and implementation notes for teams trying to make CRM, data, reporting, automation and process easier to trust.
LATEST INSIGHTS
Practical insights for clearer revenue systems
Guides and implementation notes from recent client work, written to help you understand where revenue gets stuck, reduce friction across CRM, data and process, and build systems your team can actually use.
Revenue systems
CRM vs Revenue System
Understand why CRM is only one part of the picture, and how a revenue system connects process, data, reporting and customer handoffs around the way your business works.
AI
How AI fits into CRM, and why it often fails
AI becomes useful when CRM structure, workflow logic and data quality are clear. Without that foundation, it amplifies existing problems.
5 Steps to a Successful Email Marketing Campaign
However, to maximise the effectiveness of your email marketing campaigns, you should always follow these five steps.
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What Will the Inbound Marketing Industry Be Like in 4 Years?
However, by looking at past and current trends, we should be able to put together some pictures of what the inbound marketing industry will look like in just 4...
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Using Telemarketing to Gather and Delight Customers
It’s not surprising that many companies choose to overlook telemarketing as a marketing and retention strategy. However, well-formulated and targeted telemarketing...
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New Leads or Existing Customers?
Deciding whether to stick or twist isn’t just a problem for card players. It’s also a common dilemma for small and medium-sized businesses.
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Inbound Marketing: Expectations vs. Reality
What is Inbound Marketing? Inbound marketing is a strategy for attracting customers to your business. It contrasts with traditional outbound marketing, which...
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Why Automation is Key in the 21st Century
As a business director, I always say that if something needs to be done three times or more, it needs to be automated. This is purely a matter of economics, and we...
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Would A Blog Work To Help Grow My Business?
Unlike traditional lead generation tactics, blogging helps you reach a broad audience while controlling costs. Businesses can use it across all industries, from...
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4 Time-Proven Customer Retention Strategies
Your customer retention strategies should be your top priority as a business owner. Studies have shown that acquiring new customers costs around 5-7 times as much...
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3 Faux Pas That Are Okay to Make with Your Inbound Marketing
Inbound Marketing Faux Pas Gone are the days when aggressive marketing approaches were considered the best. Now, non-interruptive yet powerful marketing strategies...
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How To Use Your Website To Capture Leads
It’s a common situation in the world of inbound marketing: you’ve got a fantastic product, a strong brand, and a talented team behind you. But how do you use your...
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Why Is Data Analysis Important For Inbound Marketing Success
At Flowbird, we provide a wide range of inbound marketing services that can revolutionise online sellers' operations, raising them to a new level of success and...
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6 Signs You Need Help With B2B Lead Generation
B2B lead generation is at the core of any business’s success There are some telltale signs that your business is struggling to recruit enough B2B leads to generate...
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6 Ways CRM Will Help Improve Your Sales Turnover
As a B2B business director, you must continually invest a lot to improve your company's sales turnover. A key part of achieving this is by satisfying your customers.
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Six Weird Hobbies That Will Improve Your Inbound Marketing
In the digital age, focusing all your efforts on outbound marketing is no longer an option if you want to succeed. Endless phone calls, conference networking, cold...
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How Video Blogging Can Help You Generate Leads
It’s an easy and engaging way to inform people exactly what you do.
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