Revenue systems
What is a Revenue System?
A practical guide to how revenue moves through a business, and how CRM, process, data, reporting and automation connect into one operating structure.
Flowbird insights
Practical insights for clearer revenue systems
Guides and implementation notes for teams trying to make CRM, data, reporting, automation and process easier to trust.
LATEST INSIGHTS
Practical insights for clearer revenue systems
Guides and implementation notes from recent client work, written to help you understand where revenue gets stuck, reduce friction across CRM, data and process, and build systems your team can actually use.
Revenue systems
CRM vs Revenue System
Understand why CRM is only one part of the picture, and how a revenue system connects process, data, reporting and customer handoffs around the way your business works.
AI
How AI fits into CRM, and why it often fails
AI becomes useful when CRM structure, workflow logic and data quality are clear. Without that foundation, it amplifies existing problems.
Benefits of Inbound Marketing For Your Business
Many marketers are still clutching at straws in the dark. They invest time and money in campaigns despite not knowing if they'll work. It's, therefore, unsurprising...
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The Anatomy of Great Marketing Automation
We all know that great marketing automation campaigns can deliver impressive results. Effective campaigns can reduce staff workload whilst targeting a wide range of...
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Where Will CRM Be A Year From Now?
CRM (Customer Relationship Management) is constantly changing, like any business. How we relate to clients and the tools we use are always developing. This means...
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Creating Content That Converts
Research now tells us that inbound marketing is far more effective. You need to create content that converts website visitors to customers and encourages your...
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Customer Relationship Management, or CRM, sounds new-fangled. Still, although the term ‘CRM’ is certainly new, the concept is as old as time itself…well, certainly...
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Using email marketing to build your customer base
Customers are king in the world of inbound marketing. Treating them well is vital to securing the most significant rewards and building your customer base. A...
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Implement an Effective Lead Nurturing Strategy
We use our strategic approach to lead nurturing to help clients produce sales-ready leads. A business cannot succeed without leads, so lead nurturing is essential...
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LinkedIn Profile Tips – Why are they so important?
Social media platforms enable users to connect, communicate, and network with their contacts easily. LinkedIn is a social media platform like many others, though...
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How Important Is Social Media For Lead Generation?
Over the last decade, there has been a rapid increase in the use of social media sites. Not only have they changed how we socialise, but they have also become...
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Marketing Automation vs. CRM
Marketing Automation vs CRM. Distinguishing between the two can be challenging. On the surface, they appear to have very similar purposes.
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The Secret to Getting More Customers
The ultimate goal of any business is to attract and retain customers. But it’s not as simple as pestering your contacts until they buy something. Potential...
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5 Customer Secrets Every Business Owner Should Know
Running a business is complicated. There are many things to keep track of accounts, sales, and customers. Where do you start? And what are the customer secrets you...
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What Can Freud Teach Us About Email Marketing?
Many resources can help teach us about email marketing. It may be a surprise that some of Freud's theories can do just that. However, when you reduce things to...
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The Reason Why Everyone Loves Online Email Marketing
Back in the days when the internet was new and users were excited, email was one of the things that you got excited about. Everyone was interested in having an...
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8 Things You May Not Know About Marketing Automation
Despite being challenging to convince some companies that they need it, marketing automation is an invaluable business tool.
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