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Creating Content That Converts

Picture of Jason Rainbird   Jason Rainbird  ·  3 minute read

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Research now tells us that inbound marketing is far more effective. You need to create content that converts website visitors to customers and encourages your customers to decide to come to you.

Customers are far more likely to give you their business this way than if you were to reach out to them. One of the most effective ways to do this is to show your visitors value and create great content that converts.

1: Start with great ideas for creating content that converts

The foundation of any content is an idea, so this should be the first process you address. Stay on trend with your industry by following thought leaders in your niche and monitoring online conversations.

You will find these discussions on various social media channels and online forums. Base your content on the commonly asked questions in your industry.

2: Do your research

Yes, you want to follow common thought leaders, but paraphrasing existing information is insufficient. To create content that converts visitors into customers, you need to provide detailed, genuinely useful information.

Utilise the Internet's videos, tutorials, research, and news services. Use these to research your topic to give your website visitors real value.

3: Make your content accessible and easy to read

What is your objective? What point are you trying to make? Keep readers engaged by making these clear and sticking to the point.

Additionally, ensure you are delivering your content in an appropriate format. A video or infographic would be most suitable if you are dealing with a complex subject. If you have decided that text is the best format, make it easy to read. Break it up as much as possible with lists, sub-headings and lots of white space.

Most visitors skim content, so make it easy for them to find the most crucial information. Always write for your target audience and not the general public. If you're communicating with professionals familiar with your industry, don't patronise them with unnecessary explanations. Regardless of your target readers, you should always strive to create easy-to-read and digest content.

4: Test your content

Once you have created your content, you should always get a second opinion. Ask colleagues and clients to read it and give you specific feedback on readability, flow, and engagement. Make any changes and, once published, continue to monitor conversion rates and customer feedback.

Google Analytics can provide you with a wealth of information on the efficacy of your content.

5: Maintain your content

Creating content that converts requires maintenance and updating. Too many businesses make the mistake of publishing content and then simply forgetting about it. A lot of content is time-sensitive, which means it can become irrelevant relatively quickly. Ensure you're periodically checking all your content to ensure it is up-to-date. Don't be afraid to make changes or add to it when the need arises.

Inbound marketing is crucial to any company's online success in the 21st century, and an effective content creation strategy will ensure you're always one step ahead of your competitors.

At Flowbird, content is crucial to our CRM and marketing automation strategies. Contact us today for more advice on creating content that converts.

Content Creation

Creating Content for Your Website

It is true to say that a business aims to deliver  a service to its customers. In some way, you are helping your customers solve a problem or undertake an opportunity.

A business trying to deliver customer service has a lot to write about.

  • What are you offering?
  • Why should customers choose you over the competition?
  • What do you know about your field?

Generally, clients provide us with the key areas, and we create the content to match. This way, we can attract new customers with creative content that is easily read and technically correct.

Content is King

We write explicit, well-thought-out and unique content for your website. We Can Create Articles to Match Your Target Market.

Professional and Thought Provoking

Content Optimised for Search Engines

  • Content creation comes in many forms, such as blogs, white papers and ebooks.
  • To generate more sales leads from your website and online marketing activities, you need to create content about solving your customers' problems.
  • If you successfully solve a problem for existing customers, you can almost guarantee that other potential customers have the same problem.
  • We can help you make the most of your website – turning it from a brochure into an active sales tool. Contact us using the form if you want us to assess your current website.
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