October 31, 2022

The Secret to Making Marketing Automation Affordable

Jason Rainbird · 3 minute read

What's the secret to making marketing automation systems affordable?

'Why are marketing automation systems so expensive?' we hear you ask.

We'll share our top-secret tip for making marketing automation systems affordable for your small business.

Marketing automation platforms take the load and carry out mundane, repetitive tasks so that you don't have to. They leave you the time to be creative and focus on other aspects of your small business.

However, investing in marketing automation can still seem daunting and expensive.

There are many big players in the world of marketing automation platforms - and all of them are trying to take your money. Through all this noise, you need to scale things back and find a solution suited to the size of your business.

You don't need all the bells and whistles when starting with marketing automation. The secret is to push the large, complex systems aside. They may be shouting the loudest, but they're aimed at well-established companies and likely to be far more complicated than your small business needs.

Plenty of systems are perfectly suited to smaller businesses in usability and price point. You might have to dig deeper to find them, but a solution suited to your needs will likely fit your budget.

Even simple marketing automation systems are worth every penny. Whichever approach you choose, you will find yourself reaping the benefits below.

Vital processes are automated and integrated.

Marketing automation systems offer a lot of valuable features. Standard features include email marketing, landing pages, web forms, lead scoring, website monitoring, CRM, reporting and segmentation. Work out which features are most valuable for your business, and find a platform that offers them.

As a small business owner or marketer, your life will become much easier when these vital features are integrated into a single system. After some set-up work to get the system going, you'll wonder how you ever lived without it!

Grow the system with your business.

Many marketing automation systems don't have one fixed price point. The price you pay will often increase with the size of your database, the number of features you'd like and the number of users you need on the system. These are just a few of the variables.

As a small business, you should start with a relatively small - and therefore budget-friendly - version. However, you can grow the system alongside your business as you see a return on investment.

See a return on your investment.

Once you've found your ideal solution, you must invest money and time to get it off the ground. However, your resources will go a long way if you use the system correctly. A new system can take some time if you're new to marketing automation. Practice makes perfect, and you'll need to spend much time on a system to get the most out of it.

At Flowbird, we use these systems every day and know them inside out. We can guide you in using your marketing automation system or take the reigns and do it for you.

Use your resources more strategically.

Analysis of your marketing efforts is essential for business growth. Intuitive reporting within a marketing automation platform makes analysing your campaigns easy.

Ultimately, a sound reporting system directs you to invest in profitable initiatives. You will gain insights into which efforts are successful (and which ones aren't), allowing you to use your resources wisely. It will save you money in the long run.

Does this mean your small business can afford a marketing automation system?

Yes, it does. Marketing automation will change the way you do business - for the better. Use our top tip and find the system that suits your small business's needs.

Leave the big players to the side for now. You can always revisit them as your business grows.

Marketing automation has been a buzzword in digital marketing for quite some time. Yet, it remains a luxury for small and medium-sized businesses due to its high price tag. However, advancements in technology and increased competition have decreased the cost of these tools, making them more accessible to businesses of all sizes.

Implementing marketing automation can be a game-changer for businesses looking to scale and grow. It can streamline marketing tasks, nurture leads, and increase ROI. However, to make the most of these tools, businesses need to consider several factors, such as their budget, team skills, and the required features.

One of the ways businesses are making marketing automation affordable is by opting for cloud-based solutions. These solutions eliminate the need for on-premise software, reducing hardware, maintenance, and upgrade costs. Another way is by choosing tools that are easy to use, eliminating the need for extensive training or hiring additional staff.

In conclusion, businesses no longer need to break the bank to adopt marketing automation. They can automate their marketing processes and achieve their business goals by carefully assessing their needs and considering affordable options.

At Flowbird, we have experience with several different marketing automation platforms, and we help our clients choose the best system for them, price point and otherwise. Please speak to one of us today to find out more.