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4 minute read
Marketing automation is crucial to our work as a sales and CRM agency. Automation means saying goodbye to mundane, repetitive tasks and saying hello to more time to work with data and develop impactful campaigns.
Automation does more than make life easier. It also means you can meet your contacts' high expectations.
We’re all familiar with inbox overload: emails are bombarded daily. Some of them are useful; others are not. With some automation, dynamic content and behavioural tracking, your contacts will receive useful emails at a convenient time.
Automation works alongside your lifecycle marketing to send relevant, personalised communications to your contacts. After the initial set-up, you’ll find your time freed up to spend on the tasks that require actual brainpower. Use your newfound time to be creative and strategic, developing campaigns to help you acquire, engage and retain your customers.
The Perfect Sales Cycle Process
Re-engage contacts
Re-engage with leads who have yet to buy from you. These leads have the lowest risk but the highest return potential. By tracking these leads and marketing them personally, you can re-engage them and bring them back into the sales funnel.
Capture New Leads
A missed opportunity is always your biggest expense! Capture all your lead information into one powerful management platform.
Systemise Conversions
Create the perfect customer lifecycle and increase your revenue. If you get X number of leads and convert Y% to customers, you’ll generate £Z revenue.
Get Referrals
There is no better lead than one from a strong referral! Referrals are an excellent resource for businesses. You must go above and beyond and communicate the right message to get those referrals in.
Upsell Customers
Use your marketing efforts to increase your upsells. Keep in regular contact with your customers and monitor their interactions with your business.
Simplify Purchasing
Simplify your sales process to improve your customers’ experiences and track what they are doing and how they engage with your products.
Long-Term Nurture of Prospects and Customers
Sales happen when leads are ready to buy – not when you are ready to sell! Automation allows you to nurture prospects and customers through the sales funnel. Automating this process gives you more time to spend on qualified leads.
Generate New Traffic
Increase your website traffic through your advertising and marketing efforts. Start tracking your visitors, capturing lead information and sending targeted information based on their interests.
Why Use Automated Marketing Tools?
Implementing marketing automation in your business will have fantastic economic results. Automation tools can reduce marketing costs and manage your customer relations, minimising the need for human intervention. In the process, automated marketing packages free up the minds of your staff to act creatively and decisively instead of being bogged down in mundane operations that can be carried out by software. Staff can then be free to analyse the data produced by our software, refining their marketing channels and building lucrative relationships with high-value clients.
Manage Customers With Cutting Edge Automation Software
Automation enables firms to micro-manage their customer relations like never before. Sales leads can be easily collated to navigate client databases, and each client can be automatically placed in a category based on their sales potential. Elements of customer support can also be automated, delivering helpful responses to common queries without requiring manual interaction.
Most importantly, customers can be provided with messaging tailored to their needs based on knowledge about their past purchasing behaviour. With data about their personal and behavioural data, you can build up a detailed picture of who your contacts are – every single one of them.
Promote Your Brand Identity Automatically
With that knowledge of your customers, Flowbird’s automation solutions can help create a distinctive, reputable online brand without focusing on every Tweet or blog posting. With automated blogging, your content can be posted at regular intervals and when it can achieve maximum exposure. Every blog or video you create can be automatically posted across your social media channels, amplifying its power.
Any communications you send out as part of e-mail marketing campaigns can also be automatically personalised, creating a bond between individual customers and your firm and promoting repeat purchases.
Keep Your Sales Effort Slick
Sales teams can also be provided with automated schedules so they never miss an appointment, promptly reply to all customer queries and chase up invoices as quickly as possible. With Flowbird’s automation software, small and medium-sized firms can benefit from the responsiveness large sales teams provide, even if they only have a few staff. It’s all a matter of working efficiently and taking advantage of the latest inbound marketing techniques in Flowbird’s suite of marketing automation tools.
In simple terms, marketing automation refers to using different software and tools to automate marketing tasks. This makes it easier for businesses to streamline their marketing campaigns and target their ideal customers at the perfect time.
Traditional marketing techniques often require a lot of manual labour, such as sending out emails, social media posts, or tracking leads. But with marketing automation, businesses can automate these tasks, freeing up their team's time and allowing them to focus on other high-priority tasks to grow the business.
Marketing automation tools help gather valuable data and insights about your prospects, allowing you to create targeted and personalized messages to increase engagement and drive conversions. This provides a more comprehensive, holistic view of your customers, allowing you to better understand their needs and build lasting relationships with them.
Some of the key benefits of marketing automation include:
1. Increased Efficiency: Businesses can free up their team's time and focus on other essential tasks by automating repetitive and time-consuming tasks.
2. Accurate Lead Scoring: With marketing automation tools, businesses can accurately predict which leads are more likely to convert to paying customers based on their behaviour and engagement.
3. Personalisation: Marketing automation helps businesses create personalized messages that better engage their prospects and customers.
4. Improved Customer Retention: Marketing automation allows businesses to send targeted messages to existing customers, increasing customer loyalty and retention rates.
5. Positive ROI: By automating marketing tasks and streamlining the process, businesses can increase revenue and reduce their marketing costs.
In conclusion, marketing automation is a powerful tool that can help businesses of any size streamline and automate their marketing campaigns, build targeted and personalized messages, and engage their customers on a more personal level. By embracing marketing automation, businesses can harness the power of data and insights to drive growth, gain a competitive advantage, and provide a better customer experience. So, if you're not already using marketing automation, it's time to start!
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