You've heard it time and time again: blogs are essential to your marketing strategy. It's wise advice, but certainly easier said than done.
Perhaps you're totally new to blogging and not really sure where to start. Maybe you're a long-standing blogger and you could just do with a helping hand. Perhaps you're actually procrastinating from writing a blog right now...
Whatever it is, we're here to help.
We've put together some great tools that will make your blog-writing-life considerably easier. So grab a pen and paper (or a notes app on your phone), and start taking notes.
5 Tools That Will Help You Write Blog Posts That Wow Your Readers
Your own personal proof-reader, Grammarly tidies up your writing as you go. It's great for mopping up those pesky typos and grammar mistakes.
The free version is amazing on its own. I personally use it for writing all my blog posts. The browser extension means it works across social media, emails, WordPress, Slack - almost everything you do.
The premium version offers added benefits and flags more complex writing issues. It's definitely worth looking into, but the free version is a good starting point.
Blog title generators
Sometimes you just need a little inspiration. We've all been there.
Luckily, the internet can work wonders when we need it to.
Blog title generators are perfect for when you know what topic you want to write about but you need help deciding what avenue to take.
Most of these title generators are free and very easy to use: simply enter a couple of key words and let the generator come up with some titles. Admittedly, some of the title ideas don't quite make sense or seem a little odd, but it's an excellent way to get some new ideas.
If procrastination is your enemy, ZenPen is your friend.
Sometimes you need to get in the zone and remove all distractions. ZenPen is a web app that lets you write on a blank canvas. There are no bells and whistles: just a blank page for you to start writing on. You can even make it full-screen for maximum productivity.
If you're using the same word over and over or struggling to find the perfect word to emphasise your point (or you simply want to spruce up your writing), don't overlook the humble thesaurus.
While the days of using bulky paper thesauruses are behind us, the power of the thesaurus is timeless.
There are a number of online thesauruses about, so try out a few and choose one that works for you.
There's no point writing a blog post that your target audience won't read. You need to find out what your readers are interested in. What are they searching for? What questions are they asking?
Quora is a great place to go to find out what questions people are asking about your industry. Simply search a topic and see what comes up.
For Flowbird, we might search the words 'marketing automation', 'CRM' or 'sales'. By finding out what discussions are being had on these topics, it's much easier to know what to write about.
When you're under pressure to write high-quality blog posts regularly, writing can feel like a chore. However, by adopting some of the tools we've suggested in this blog post, the writing process becomes easier and your finished pieces of content will become sparkling works of art (hopefully).
Most of these tools have free versions, so there's no reason not to try them out.
For more guidance on blogging and content strategy, get in touch with Flowbird.