Business owners often have concerns about the potential negative consequences of email marketing. They worry about making mistakes in their broadcasts, wasting too much time, or experiencing other imagined disasters. However, it's essential to recognise that these fears are unfounded. Despite claims that email marketing is dead, it remains one of the most effective tools in a marketer's arsenal.

Many small business owners are hesitant about email marketing, fearing that it may backfire in the form of a mistake in a broadcast or become a significant burden on their time. However, email marketing is still one of the most powerful tools in a marketer's arsenal. But, like any power tool, it must be used correctly, or it can cause significant problems. Despite knowing this, many small business owners justify their fear by saying that it doesn't work.